Do you really want a logo that looks like it was designed by a 5th grader?

If your chosen web design company can’t nail this step, what sort of job will they do with your website? We've seen website projects never get past this typically initial step of corporate branding. Don’t be afraid to “pull the plug” if you find yourself in this position.

Don't trivialize something that will be stamped on everything

Besides your website, we're talking about business cards, letter heads, envelopes, signage, promotional giveaways and handouts, your car (personally not for me, but hey why not?), etc... The point here is to take your time with this important step. We won't rush you.